Our promise is that we will make sure emergency services arrive if you have an accident and are not able to call them yourself. But how can we do this?This is an example of a real crash, measured by our prototype during testing. ANDREAS NERGAARD Co-founder & CEOAware Moto We continuously collect data from our accelerometer and gyroscope, and combine …
Is Apple’s accident alert good enough?
Apple provides an automatic accident alert from the iPhone and iWatch. Can motorcyclists trust it?
Motorcycles and technology: Concluding remarks
Here I try to summarise the questions of what we want and why. This is the last of seven parts in a series of blog posts on motorcycles and technology. The first part can be found here. ANDREAS NERGAARD Co-founder & CEOAware Moto If you’ve read the whole series, thank you for your time. I hope some of my writings …
Ownership and right to repair
In this post I discuss how the ownership of our bikes and our rights to repair and adapt them are threatened by recent business trends. This is part six of seven in a series of blog posts on motorcycles and technology. The first part can be found here. ANDREAS NERGAARD Co-founder & CEOAware Moto There is a silent shift in …
Privacy concerns – are we the customer or the product
In this post I explore the difference between being a customer and being the product, and how that relates to motorcycling. This is part five of seven in a series of blog posts on motorcycles and technology. The first part can be found here. ANDREAS NERGAARD Co-founder & CEOAware Moto We’ve gotten used to getting amazing products and services “for …
Technology as a means to improve safety
Thinking about motorcycle safety in a structured way can be hard. In this post I present a simple framework, and how I believe it can be used to evaluate the safety value of technology. This is part four of seven in a series of blog posts on motorcycles and technology. The first part can be found here. ANDREAS NERGAARD Co-founder …
Does technology add to the motorcycle experience?
Is technology helping us in our quest for the ultimate motorcycle experience? In this post I talk about technology as a helper and a problem, and try to differentiate the two. This is part three of seven in a series of blog posts on motorcycles and technology. The first part can be found here. ANDREAS NERGAARD Co-founder & CEOAware …
Guiding principles for motorcycle technology
What are the guiding principles that we can use when we evaluate if a particular technology is good for us? In this post, I explore this question. This is part two of seven in a series of blog posts on motorcycles and technology. The first part can be found here. ANDREAS NERGAARD Co-founder & CEOAware Moto FEMA, the European organization …
Motorcycles and technology – what do we want and why?
This is the first part of a series of blog posts about motorcycles and technology, and how we as motorcyclists should relate to that. Links to the parts can be found at the end The series will be posted over seven days between February 24 and March 3 2023. I will also present a talk on this topic on March …
Presenting the world’s first platform for smart motorcycle features
Andreas Nergaard had long wondered why motorcycles were so far behind cars on smart features. Motorcyclists live to adapt their bikes to their needs, and eagerly spend money on exhausts, luggage, and extra lights. But as a technologist, he found it strange that everything was based on technology from the last century. In 2020 he had planned to go on …
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