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The anatomy of a motorcycle crash

Our promise is that we will make sure emergency services arrive if you have an accident and are not able to call them yourself. But how can we do this?This is an example of a real crash, measured by our prototype during testing. ANDREAS NERGAARD Co-founder & CEOAware Moto We continuously collect data from our accelerometer and gyroscope, and combine …

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Motorcycles and technology: Concluding remarks

Here I try to summarise the questions of what we want and why. This is the last of seven parts in a series of blog posts on motorcycles and technology. The first part can be found here. ANDREAS NERGAARD Co-founder & CEOAware Moto If you’ve read the whole series, thank you for your time. I hope some of my writings …

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Ownership and right to repair

In this post I discuss how the ownership of our bikes and our rights to repair and adapt them are threatened by recent business trends. This is part six of seven in a series of blog posts on motorcycles and technology. The first part can be found here. ANDREAS NERGAARD Co-founder & CEOAware Moto There is a silent shift in …

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Privacy concerns – are we the customer or the product

In this post I explore the difference between being a customer and being the product, and how that relates to motorcycling. This is part five of seven in a series of blog posts on motorcycles and technology. The first part can be found here. ANDREAS NERGAARD Co-founder & CEOAware Moto We’ve gotten used to getting amazing products and services “for …

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Technology as a means to improve safety

Thinking about motorcycle safety in a structured way can be hard. In this post I present a simple framework, and how I believe it can be used to evaluate the safety value of technology. This is part four of seven in a series of blog posts on motorcycles and technology. The first part can be found here. ANDREAS NERGAARD Co-founder …

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Does technology add to the motorcycle experience?

Is technology helping us in our quest for the ultimate motorcycle experience? In this post I talk about technology as a helper and a problem, and try to differentiate the two. This is part three of seven in a series of blog posts on motorcycles and technology. The first part can be found here.   ANDREAS NERGAARD Co-founder & CEOAware …

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Guiding principles for motorcycle technology

What are the guiding principles that we can use when we evaluate if a particular technology is good for us? In this post, I explore this question. This is part two of seven in a series of blog posts on motorcycles and technology. The first part can be found here. ANDREAS NERGAARD Co-founder & CEOAware Moto FEMA, the European organization …

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Motorcycles and technology – what do we want and why?

This is the first part of a series of blog posts about motorcycles and technology, and how we as motorcyclists should relate to that. Links to the parts can be found at the end The series will be posted over seven days between February 24 and March 3 2023. I will also present a talk on this topic on March …

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5 reasons why you should care about C-ITS

What’s C-ITS, you may ask. It’s not a form of acne, but stands for Collaborative Intelligent Traffic Systems. Basically, it is a set of standards for how vehicles, infrastructure and other parties can interact in real time to improve the safety and efficiency of traffic. Here’s a compilation of five reasons why you should care. ANDREAS NERGAARD Co-founder & CEOAware …